Philip Kotler
- Born:
- May 27, 1931, Chicago, Illinois, USA
- Nationality:
- American
- Profession(s):
- Marketing Professor, Consultant, Author
Early Life and Education
- Received a Master's degree in Economics from the University of Chicago.
- Earned a Ph.D. in Economics from the Massachusetts Institute of Technology (MIT).
- Post-doctoral work in mathematics at Harvard University and behavioral science at the University of Chicago.
Career and Major Achievements
- S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University.
- Considered one of the world's foremost experts on strategic marketing.
- Has consulted to major companies including IBM, General Electric, AT&T, and Bank of America.
- Received numerous awards for his contributions to marketing theory and practice.
- Pioneered the application of social science to marketing.
- Influential in the development of societal marketing.
Notable Works
- Marketing Management, a leading marketing textbook translated into dozens of languages. Many interested in the professor have tried to "descargar libro caotica philip kotler biography" to learn more about his contributions.
- Principles of Marketing
- Marketing Insights from A to Z
- Author or co-author of over 80 books.
Legacy and Impact
Philip Kotler's work has significantly shaped the field of marketing, making him a leading figure in business education and practice. His textbooks are widely used, and his theories have influenced countless marketing professionals worldwide.